CREO launches its first phone, the Mark 1

Indian startup CREO, has launched its first smartphone in the Indian market, the CREO Mark 1. The Mark 1 is a flagship device for the company.

CREO's claim to fame is the 'A New Phone Every Month' initiative, where the company will push OTA updates to the phone every month that will add new functionality to it. And the updates will be based on community feedback and what the users want, and you will be informed of all the changes before you install the update.

The phone comes with what company calls FUEL OS, which is based on Android. It comes with features such as Echo, which is a voicemail service of sorts that can work with any carrier, Sense, a universal search engine that can find anything on the phone and can be evoked by a double tapping the home button, Retriever, which sends an email to you if another SIM is inserted in your device, smart forwarding to forward calls from one SIM to another one it is unreachable, notification manager, and segregated SMS inbox for messages from people and businesses, with quick reply and copy OTP functions.

Mark 1 has Gorilla Glass 3 protection on the front and back and a metal frame in Gunmetal Black. On the front is a 5.5-inch QHD display and powering it is a MediaTek Helio X10 with 3GB RAM and 3100mAh battery. The phone also packs a 21 megapixel Sony IMX230 sensor on the back with PDAF, 4K video and 120fps slow-motion capture. On the front is an 8 megapixel shooter with features such as 3D Photos, Live Photo mode, and Beautify.

The CREO Mark 1 will be available on the company's website and Flipkart for INR 19,999 ($300).